Sunmac Enterprises Case Study

Sunmac Enterprises is a manufacturing company which supplies street light poles and solar LED lights throughout India. They have installed street light poles, High mast poles and solar LED lights in National Highways, public and various private institutions. When we approached them and explained about digital marketing and variety of services we provide they started becoming curious about this new age marketing and they wanted to increase their customer base using the opportunity.

They already paid a hefty money to various vendors trying to establish a profit centred digital marketing but they were clueless about what was happening as they didn't reaped anything from it. We started discussing with them and found there is no proper digital infrastructure with them. We created a website with their product portfolio as a first part in building the necessary infrastructure. Based on their product matrix and gained business understanding we suggested few ideas and ways to promote their business digitally. One of which is a KPI (Key Performance indicator) to analyse how they are benefiting against the money they spend on the marketing campaign.

Effective cost per lead (ECPL) has been consistently reduced throughout our campaign. This happened by attracting right crowd to their website through strategic planning and in-depth analysis.

Number of enquiries has been increased considerably by increased sales through internet and it helped to grow their business in a aggressive way. We are still helping them to solve the difficulties they face with internet marketing and making it still better by providing a continuous support to lead their business online.

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